Info
Sprout serves delicious vegetarian food that is good for people and the planet. The name represents a natural growth with the environment that results in mutualism. The brand wants to stimulate instead of patronise; being there makes you feel proud. The brand shares positivity everywhere by 'comic strip'-like hand illustrations together with the smile popping up everywhere. The colourful food of Sprout stands out by using black and white for the identity. Bright yellow is only used for elements that need more attention, eg. pricing etc.
Services
Brand Strategy
Naming
Brand Voice
Visual Identity
Client
Albron B.V.
Credits
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Credits
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Brand Strategy, Name and Voice: Sjoerd Zonderland
Creative Direction: Jaap Smit & Jan van der Kleijn
Design: Jaap Smit & Jan van der Kleijn


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